b'ENGAGE 2023 | SHARED MISSIONWhat Does This Mean?A strong sense of purpose is a solid foundation.When someone has a strong sense of purpose, theyre truly inspired by the work theyre doing. The majority of people feel a strong sense of purpose, meaning their eyes light up when they tell you about the work theyre doing, and they are stoking your fire. This is a step in the right direction toward strong engagement, but its just one piece of the Shared Mission. The focus has been on hybrid and remote. Although physically present, those working in the office are now getting lost in the shuffle. Those in the office full-time feel less of a sense of purpose and arent as motivated by the long-term vision of the company. To have a strong culture, everyone needs to feel equally purposeful and motivated, regardless of the location in which theyre working. The Shared Mission is lost in translation.Across the board, managers have a stronger Shared Mission than their employees. They feel a sense of purpose in their work, they know and are more likely to abide by their Core Values, and theyre more motivated by the long-term vision of the company. It isnt enough for managers to have a Shared Missionit needs to be passed down to all employees. 20'