b'How Can Companies Improve This?Put On Your Own Oxygen Mask First. As a leader, the mostimportant first step is to ensure you have a strong SharedMission.Your Why Do you feel a strong sense of purpose in your work?Your How Do you live by your core values and consistentlyhold people accountable to them?Your Where Do you know what your companys long-termvision is, and are you motivated by it?If one (or more) of your answers is no, it will be impossible foryou to help instill a Shared Mission on your team. Nor will it besurprising that others on your team feel the same! Investigatewhy you arent feeling aligned and put a plan in place to improveyour own Shared Mission first.Set Aside Meaningful Time. It may be easy to be in the officeand say, Ive chatted with them today, but a simple chat isntproviding them with the connection or inspiration they need.When you meet, discuss their personal growth goals and clearlycommunicate the impact they have on the companys long-termDifficult Conversations? They Dont Have To Be.vision for success. Ensure they know the work theyre doing istruly making a difference.Difficult Conversations? They Dont Have to Be. People wouldrather work for a consistent leader than an unpredictable leader.When you fail to hold people accountable for living by yourorganizations core values, it creates inconsistency. Ensure youmake a habit of discussing the behaviors that align with your corevalues. When these behaviors are part of your everydayconversations, people wont be taken by surprise when you haveto have a conversation about misaligned behavior.Begin the Employee Lifecycle by Establishing a Strong SharedMission. Review your recruitment, selection, and onboardingprocessesdo they outline your Reason for Being, core values,and vision? New employees should be able to recite, define, andact on your Shared Mission the moment they come on board.22 ENGAGE 2025'