b'Shared Mission: Reason for Being,Core Values, and VisionPeople want to know why their work is important, how to accomplishtheir goals, and where theyre heading in the future.WHY: Your Reason for BeingYour Reason for Being states your companys purpose and describes why the workyou do is important. It will guide, inspire, and rally employees to join a cause greaterthan themselves. Our data reveals that many feel a sense of I Feel a Sense of Purposepurpose in the work theyre doing, but In My Work some are still yearning for one. When we look at all titles and job roles 100 92% 91% 95%collectively, 92% of total surveyrespondents feel a sense of purpose in the 80work that they do every daya trend that 60has remained steady since 2023. 40If we break things down by job title,though, the sense of purpose isnt 20consistent. Those higher up the ladder feel 0a deeper connection than the rest of the 2025 2024 2023workforce.Purpose Down the LadderAlmost 1 in 10 managerslack a sense of purpose in100% the work theyre doingNearly 1 in 5 employeesof Owners/Partners and lack a sense of purpose inC-suite executives feel a the work theyre doing.sense of purpose in theirwork.The number of managers and employees who dont feel a sense of purpose in theirwork is concerning. This increasing gap suggests companies need to do a better jobof communicating purpose throughout the organizational hierarchy.15 ENGAGE 2025'