b'When managers arent feeling a sense of purpose in the work they do, itsimpossible to instill a sense of purpose in their direct reports. It creates a viciousand frightening cycle. Imagine working at a company and simply feeling like a cog inthe wheel, lacking your why.HOW: Your Core ValuesYour core values describe how you achieve your Reason for Being through yourinteractions with coworkers and customers. They are the rules of the game andinclude how your team treats each other, works together, communicates, andcompletes assigned duties.This year, 92% of organizations report having a defined set of core values. Its clearthe vast majority of companies understand the importance of core values and thevital role they play in guiding an organization. In fact, 75% of top executives evenreport their companys core values are well-defined.Im Not Clear On My Companys Core ValuesEmployeesManagersC-Suite0 10 20 30 40 50 60The overall impact of core values on business success is in question, though. Whenwe take a deeper look, almost half of the overall survey respondents either cantrecall or arent aware of their companys core values. This number has stayedconsistent year over year.Once again, we have a clear division between managers and front-line employees:Nearly 2 out of 31 in 3 managers employees arentarent clear on theirclear on their core values core values17 ENGAGE 2025'