b'ENGAGE 2024 | LIGHTING THE WAY FOR BUSINESS SUCCESS Lighting the Way for Business Success While some company campfires are shining bright, too many employees have been left in the dark.To win in the marketplace, you must first win in the workplace.Greatleadersunderstandthatcreatingathrivingculturewithstrongemployeeengagementisntjustafeel-good initiative; it directly impacts your organizations bottom line and long-term success.At Up Your Culture, we liken the different levels of employee engagement to what you would see if you imagined all your employees sitting around your companys campfire.Those engaged areThose "not engaged" areThose "actively disengaged" actively rubbing stickslounging around the campfireare dumping water on the fire together to create the sparkwith their feet kicked up, lettingand removing logs.and constantly stoke the fire. others do the work. 01'