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Overcoming Resistance to Behavioral Coaching

Overcoming Resistance to Non-Performance Coaching
Overcoming Resistance to Non-Performance Coaching

Overcoming Resistance to Non-Performance Coaching

Have you ever wondered why some football players take ballet lessons?

At first glance, football and ballet seem to have no connection, but both require flexibility, strength, balance, and endurance. Football players may never perform a plié on the field, but they recognize the value of improving their overall physical and mental agility through complementary skills. In the same way, employees also need to develop essential skills beyond their core job responsibilities to truly excel.

Soft skills—such as emotional intelligence, time management, or communication—may not be directly tied to an employee’s measurable performance, yet they have a significant impact on long-term success.

Leaders often face challenges when it comes to coaching in these areas, but the benefits are undeniable. Let’s explore some of the most common challenges in coaching for these areas and provide practical strategies to overcome them.

1. “I Don’t Have Enough Time”

With so many competing priorities, finding time to coach employees on anything beyond performance metrics can feel impossible. However, the most successful leaders recognize that investing time in developing soft skills can ultimately save time.

Solution

Start small by integrating behavioral coaching into your regular one-on-one meetings. Dedicate a few minutes each week to discussing areas like communication or emotional intelligence while still covering essential performance metrics. This structured approach allows you to support both short-term goals and long-term growth.

4 Steps for Providing Specific and Actionable Feedback 

2. “I Don’t Know How to Address This”

Many leaders feel unsure about how to approach behavioral coaching, especially if they haven’t received formal training in these areas. There’s a fear of coming across as overly critical or nitpicky. However, coaching in these areas doesn’t have to be daunting.

Solution

Start with clear observations. Here’s a simple step-by-step process:

  • Identify the area: Pinpoint the specific skill the employee needs to improve, such as writing concise emails or managing time effectively.
  • Recognize progress: If the employee has already made strides in this area, acknowledge it.
  • Prepare an example: Share a concrete example that illustrates the opportunity for improvement.
  • Offer constructive feedback: During your next meeting, offer suggestions in a supportive way, highlighting the benefits of improving this skill.
  • Listen and empathize: Engage the employee in the conversation, ask for their input, and show empathy by recognizing their challenges. Assure them of your support as they work on this skill.

This method ensures that feedback is framed in a constructive and encouraging way, reducing the risk of it being perceived as criticism.

How to Increase Employee Engagement One Relationship at a Time

3. “I Don’t Know How My Employees Will Respond”

Some employees may  resist feedback on these areas, especially if they see it as unrelated to their core job functions. As a leader, it’s natural to worry about how such discussions will be received. However, fostering a growth mindset within your team can help you navigate these conversations.

Solution

Focus on how this type of coaching benefits the employee’s overall growth. Reinforce that your role as a leader is to help them develop holistically, not just in areas tied to performance metrics.

One effective technique is the “5:1 ratio”—for every piece of challenging feedback, provide five pieces of positive reinforcement. This helps build trust and ensures that employees feel valued and appreciated, making them more open to constructive feedback.

Remember, your intention is not to control their reaction but to provide opportunities for growth. When employees understand that your goal is to help them succeed, they’re more likely to embrace non-performance coaching.

Coaching is Caring

As Timothy Gallwey wisely said, “Coaching is unlocking a person’s potential to maximize their own performance."

When leaders invest in their team’s development—both in terms of hard and soft skills—they are helping employees grow not only professionally but also personally.

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About Author

Danielle Alleyne

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