--- title: Your Number 1 Priority for 2024 Should be Culture – Here’s Why description: Find out how to make time for company culture in your annual plan and reap the benefits of a thriving workplace. image: https://uyc.thecenterforsalesstrategy.com/hubfs/Your%20Number%201%20Priority%20for%202024%20Should%20be%20Culture.png --- [![UYC-logoNo-Subtext](https://uyc.thecenterforsalesstrategy.com/hubfs/Logos/UYC-logoNo-Subtext.png "UYC-logoNo-Subtext")](https://uyc.thecenterforsalesstrategy.com/) [![UYC-logo-img-2](https://uyc.thecenterforsalesstrategy.com/hubfs/UYC%20-%20April%202020/Images/UYC-logo-img-2.png "UYC-logo-img-2")](https://uyc.thecenterforsalesstrategy.com/) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ** ** [company culture](https://uyc.thecenterforsalesstrategy.com/blog/tag/company-culture) | 3 MIN READ # Your Number 1 Priority for 2024 Should be Culture – Here’s Why ![Your Number 1 Priority for 2024 Should be Culture – Here’s Why](https://uyc.thecenterforsalesstrategy.com/hubfs/Your%20Number%201%20Priority%20for%202024%20Should%20be%20Culture.png) [![Beth Sunshine](https://uyc.thecenterforsalesstrategy.com/hubfs/UYC%20Website/Headshots/UYC_Beth.jpg) ](https://uyc.thecenterforsalesstrategy.com/blog/author/beth-sunshine) [By Beth Sunshine](https://uyc.thecenterforsalesstrategy.com/blog/author/beth-sunshine) ![Your Number 1 Priority for 2024 Should be Culture – Here’s Why](https://uyc.thecenterforsalesstrategy.com/hubfs/Your%20Number%201%20Priority%20for%202024%20Should%20be%20Culture.png) ![Your Number 1 Priority for 2024 Should be Culture](https://uyc.thecenterforsalesstrategy.com/hs-fs/hubfs/Your%20Number%201%20Priority%20for%202024%20Should%20be%20Culture.png?width=1600&height=900&name=Your%20Number%201%20Priority%20for%202024%20Should%20be%20Culture.png) As a business leader, you’ve probably spent a lot of time planning for the New Year so you can provide your team with a roadmap to success. You’ve clarified your goals, the strategic plan to reach those goals, the tactics your employees will use, and the milestones that will benchmark your progress. But wait! Is your company culture part of your annual plan? If not, it should be – and it should be at the very top! After all, company culture is one of the principal factors in determining how productive a company will be and how much revenue it will generate. How can your culture have that great of an impact on your business success? Company culture is directly correlated to employee engagement, so if your culture is strong, your people will be engaged, and they will show up each day with their sleeves rolled up, emotionally committed to achieving success. When your team is “all in,” you can achieve the measurable outcomes you’re looking for in 2024. ## How to make time for priorities Time is always the enemy, though. You may not think you have time to focus on things like your [company culture](https://uyc.thecenterforsalesstrategy.com/blog/how-to-talk-about-company-culture) when your attention needs to be squarely on things like - Performance - Recruitment - Employee Turnover - Customer Retention [![The Ultimate Guide to Company Culture](https://no-cache.hubspot.com/cta/default/109236/87d70a4b-5f7e-4611-9b76-1014549430fc.png)](https://cta-redirect.hubspot.com/cta/redirect/109236/87d70a4b-5f7e-4611-9b76-1014549430fc) Here’s the good news: When you focus on your culture, you will simultaneously improve the measurable outcomes you are working toward. Here’s how: ### Company Performance A thriving company culture drives your employees to do their best work and [exceed performance expectations](https://uyc.thecenterforsalesstrategy.com/blog/productivity-myths-that-kill-your-employees-performance). It also allows for increased innovation, greater agility, and decreased workplace conflict. As a result, a company with a strong culture generates five times – or 500% - more revenue, and they are 19% more likely to report higher profitability. ### Recruitment According to Glassdoor, [56% of candidates](https://www.prnewswire.com/news-releases/culture-over-cash-glassdoor-multi-country-survey-finds-more-than-half-of-employees-prioritize-workplace-culture-over-salary-300883059.html) said company culture is more important to their level of satisfaction than their salaries. A thriving culture acts as a magnetic force, attracting top-tier talent who want to align themselves with an organization that prioritizes its people, invests in their growth, and gives employees a strong sense of purpose. This gives businesses a competitive advantage in the war for talent. Companies with a strong culture are targeted by 94% of job seekers! [![[Infographic] How Company Culture Impacts Business Performance](https://no-cache.hubspot.com/cta/default/109236/46771434-4dce-45b0-9c91-6b350f8a149c.png)](https://cta-redirect.hubspot.com/cta/redirect/109236/46771434-4dce-45b0-9c91-6b350f8a149c) ### Employee Turnover A recent Gallup poll found that [75% of disengaged employees](https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx) are either thinking about leaving or actively planning to leave within 12 months. This is how companies get caught in the turnover death spiral. A struggling culture leads to employee turnover, which requires perpetual recruitment, hiring, onboarding, and training and greatly decreases morale. On the other hand, companies with strong cultures have [engaged employees](https://uyc.thecenterforsalesstrategy.com/blog/how-to-create-employee-engagement) who don’t want to leave. Only 7% of actively engaged employees said they were planning on leaving their jobs within 12 months—and nearly three-quarters (73%) plan to stay with their employer for two years or longer. ### Customer Retention There is also a strong connection between a thriving culture and customer [retention and growth](https://uyc.thecenterforsalesstrategy.com/blog/strategies-to-improve-employee-retention-rates). Engaged employees are more likely to provide excellent customer service, boost the company’s brand and reputation, increase customer loyalty, and generate more referrals. ## Conclusion In short, engaged employees lead to engaged customers. Companies with strong engagement have 63% lower customer loss rates (Gallup). It’s not too late to add a focus on culture to your annual plan and make the roadmap to business success a little easier (and more enjoyable). Imagine what it will be like when your people show up to work invested in that plan as much as you are! [![Watch this video series to ensure your employees are ALL IN all year long!](https://no-cache.hubspot.com/cta/default/109236/f53cdc3c-a4ee-4b09-ae9e-d88d2cdd3f79.png)](https://cta-redirect.hubspot.com/cta/redirect/109236/f53cdc3c-a4ee-4b09-ae9e-d88d2cdd3f79) [ Return to Blog ](https://blog.thecenterforsalesstrategy.com/uyc-test-blog) [** Three Things Leaders Should Do Every Year to Drive a Strong Culture ](https://uyc.thecenterforsalesstrategy.com/blog/three-things-leaders-should-do-every-year-to-drive-a-strong-culture) [** How To Help Your Employees Feel Like They Belong (So They Don’t Want to Leave) ](https://uyc.thecenterforsalesstrategy.com/blog/how-to-help-your-employees-feel-like-they-belong) ### About Author ![Beth Sunshine](https://uyc.thecenterforsalesstrategy.com/hubfs/UYC%20Website/Headshots/UYC_Beth.jpg) [Beth Sunshine](https://uyc.thecenterforsalesstrategy.com/blog/author/beth-sunshine) CONNECT: [**](http://www.linkedin.com/pub/beth-sunshine/4/529/759) [ read more by Beth Sunshine ](https://uyc.thecenterforsalesstrategy.com/blog/author/beth-sunshine) Related Posts [![Have Core Values? Your Employees Probably Can’t Recite Them](https://uyc.thecenterforsalesstrategy.com/hubfs/CoC__Culture%20Snapshot-Core%20Values%20Cant%20Recite%20Blog%20Graphic.png) Have Core Values? Your Employees Probably Can’t Recite Them ](https://uyc.thecenterforsalesstrategy.com/blog/have-core-values-your-employees-probably-cant-recite-them) [![Why Your Culture Problem Looks Like an Operations Problem](https://uyc.thecenterforsalesstrategy.com/hubfs/CoC__Culture%20Snapshot-Why%20Your%20Culture%20Problem%20Looks%20Like%20an%20Operations%20Problem%20Cover%20Graphic.png) Why Your Culture Problem Looks Like an Operations Problem ](https://uyc.thecenterforsalesstrategy.com/blog/why-your-culture-problem-looks-like-an-operations-problem) [![Is Your Hiring Process Undermining Your Culture?](https://uyc.thecenterforsalesstrategy.com/hubfs/UYC_Q2%202026-June-Hiring%20Process%20Undermining%20Culture.png) Is Your Hiring Process Undermining Your Culture? ](https://uyc.thecenterforsalesstrategy.com/blog/is-your-hiring-process-undermining-your-culture) ** Share This! - [**](http://www.facebook.com/share.php?u=https://uyc.thecenterforsalesstrategy.com/blog/make-company-culture-priority/) - [**](https://twitter.com/share?url=https://uyc.thecenterforsalesstrategy.com/blog/make-company-culture-priority/) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://uyc.thecenterforsalesstrategy.com/blog/make-company-culture-priority/&summary=&source=CeBIT) - [**](mailto:?subject=Check%20out%20https://uyc.thecenterforsalesstrategy.com/blog/make-company-culture-priority%20&body=Check%20out%20https://uyc.thecenterforsalesstrategy.com/blog/make-company-culture-priority) ## Leave a Comment [![UYC-logoNo-Subtext1](https://uyc.thecenterforsalesstrategy.com/hubfs/UYC-logoNo-Subtext1.png "UYC-logoNo-Subtext1")](https://uyc.thecenterforsalesstrategy.com/) ENGAGE YOUR TEAM. 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