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About Us

Up Your Culture was designed by The Center for Sales Strategy which has 40 years of experience improving revenue performance.

Our programs are designed to drive lasting results.

We help you transform your workplace through:

  • Culture Improvement
  • Culture Diagnostics
  • Employee Engagement

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Reduce Turnover

Increase Productivity

Retain Key Customers

What We Stand For

The Pillars of Our Excellence
core values
What We Do

Engage Your Team. Grow Your Business.
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Our Reason For Being

Increasing Productivity by Elevating Team Engagement.
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Our Core Values

Quality. Integrity. Responsiveness.

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Our Team

Up Your Culture may be an unusual name, but that's what we do!
Beth Sunshine
Beth Sunshine
SVP | Engagement Specialist | Culture Coach 
Deb Fulghum
Deborah Fulghum
Engagement Specialist | Culture Coach
Kate Rehling
Kate Rehling
Engagement Specialist | Culture Coach
Mindy Murphy
Mindy Murphy
Culture Coach
Kelly George
Kelly George
Culture Coach
UYC_Tirzah
Tirzah Thornburg
Culture Coach
Danielle Alleyne-square
Danielle Alleyne
Learning Delivery Specialist*
Matt Sunshine
Matt Sunshine
CEO
Shaye Smith
Shaye Smith
Director of Marketing
Brent Tripp
Brent Tripp
Digital Marketing Coordinator
Beth Bowers Headshot
Beth Bowers
SVP of Sales
Stephanie Callihan
Stephanie Callihan
Senior Business Development Lead
Ronda McCullough
Ronda McCullough
Business Development Executive
*Contractor

Our Culture

We don't just teach it. We LIVE it. We've implemented these practices and seen the results.

Our company culture emphasizes a strong commitment to our core values: quality, integrity, and responsiveness.

  • We prioritize creating positive and engaging work environments where employees feel valued and invested in their growth.
  • We focus on long-term improvements, comprehensive strategies, and fostering strong partnerships with clients.
  • We value authenticity, accountability, and a dedication to client success, ensuring that our teams are composed of passionate and experienced professionals who are committed to helping businesses drive total performance.

Achieve Winning Performance With Our Portfolio of Brands

Together, we exist to Drive Total Performance.

Four divisions, years of innovation, countless satisfied clients – unified in one exceptional solution to drive performance.
 

United in Excellence

Four divisions, years of innovation, countless satisfied clients – unified in one exceptional solution to drive performance.

For over 40 years, we have helped enterprise, middle-market, and growth-stage companies DRIVE TOTAL PERFORMANCE. So, whether it's sales performance support, B2B marketing services, lead generation, employee engagement programs, or executive coaching services, we have the proven tools and resources to clear any of the hurdles standing in your organization's way.  

If you have any questions about how exactly we can help your business, let us know! We'd love to chat about any of the problems that are currently keeping you up at night. 

Together, we'll find the solution. 

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