Most leaders don't wake up thinking:
"We have a culture problem."
Instead, they're asking questions like:
Those sound like operational challenges.
But according to Beth Sunshine, many of them are actually culture challenges in disguise.
Culture isn't separate from operations. Culture is how operations happen.
When trust is low, clarity is missing, or employees feel disconnected from the mission, those issues show up in execution, retention, productivity, and performance.
When something isn't working, leaders naturally look for tangible solutions:
Those things feel controllable. Culture can feel harder to define.
But culture shows up every day in:
As Beth explains in the episode, you can't fix a behavior problem with a process solution. If the underlying issue is cultural, adding more process may only add more complexity.
The findings from ENGAGE 2026: The Company Culture Report leave little room for debate.
According to the research:
That means culture isn't simply influencing employee experience. It's influencing business outcomes.
Organizations that treat culture as a side initiative often miss the reality that culture is actively shaping execution every day.
Sometimes organizations genuinely need stronger hiring practices. But often, the issue isn't recruiting. It's engagement.
Beth highlights a striking finding from ENGAGE 2026:
People may join because of opportunity. But they frequently disengage (or leave) because of their day-to-day experience inside the culture.
Many leaders assume slow execution is a process issue, but the data suggests something deeper.
Only:
When people lack clarity, trust, or alignment, hesitation follows. And hesitation slows everything down.
Speed doesn't come from urgency alone. It often comes from trust and clarity.
Many organizations respond to morale challenges with perks, events, and engagement activities. While those things can help, they rarely address root causes.
According to Beth, sustainable engagement is built through everyday experiences.
Employees need to feel:
Without those elements, morale initiatives often become temporary fixes.
Throughout the conversation, Beth emphasized Up Your Culture's Four Engagement Elevators:
Do employees understand where the organization is going and how their work contributes?
Are employees being developed, challenged, and supported for growth?
Do people believe their opinions and perspectives matter?
Do leaders consistently demonstrate credibility, transparency, and integrity?
These four areas provide leaders with a practical framework for understanding what's really driving engagement and performance. When one elevator stalls, organizational performance often follows.
Instead of asking:
Try asking:
These questions often reveal issues that traditional operational analysis misses.
Beth shared a simple way to think about culture:
Culture is the blueprint.
Managers are the builders.
Daily behaviors are the building materials.
If the blueprint is unclear, the result is inconsistency, uneven accountability, and unpredictable performance.
The same is true in organizations. Operations are simply culture in motion.
Yes. According to ENGAGE 2026, 88% of respondents said operational challenges are directly tied to culture. Culture influences how work gets done every day.
Culture feels less tangible than processes, systems, and tools. As a result, leaders often focus on operational fixes before examining cultural causes.
Process improvements can help, but they cannot solve issues rooted in trust, clarity, alignment, or engagement.
Begin by evaluating the Four Engagement Elevators: Shared Mission, People Development, Valued Voice, and Earned Trust.
If your organization is struggling with turnover, slow execution, low trust, or declining engagement, it may be time to look beneath the surface.
The ENGAGE 2026 Company Culture Report explores the cultural factors influencing performance, retention, and employee engagement—and provides a practical framework for understanding where organizations are thriving and where they're under strain.
Sometimes the fastest way to improve operations is to better understand the culture shaping them.